This is an exciting opportunity to take a lead role on the companies Marketing Team. In this role you will be the Subject Matter Expert in developing the overall strategy and creating the roadmap for all existing and emerging social platforms (Facebook, Twitter, Foursquare, etc).   You will ensure the brand messages connect with the right audience, at the right time, and in the right place to positively impact customer behavior and attitudes.  You will be responsible for ensuring the integration of word-of-mouth/viral campaigns, develop new concepts/partnerships, content syndication, online advertising, traffic generation, blogger relations, social media and the use of web analytics. 

This position is part strategist, part hands-on tactician; he/she is capable of envisioning, leading and implementing. 

salary up to 125k located in Northern New Jersey

Responsibilities:

• Create a comprehensive strategy to build social media capabilities at the company.
• Develop a roadmap for social media that includes an understanding of both technical requirements and business requirements, encompassing the companies website
• Monitor trends in social media channels, tools and metrics and appropriately apply that knowledge to increase the effectiveness of social media and develop new concepts and partnerships.
• Partner with the internal teams and vendors to develop initiatives and social media campaigns.
• Work with CRM to measure the impact of social media on the overall marketing efforts and establish common metrics and benchmarks.
• Make recommendations to senior leadership on how to develop social media capability including talent, skills, tools and platforms and how to make better marketing mix decisions.
• Manage the social media coordinator who is responsible for the day to day direct communication with social media fan base.
• Develops opportunities for beta testing and other integrated marketing partnerships.

Requirements:  The successful application will have

• 5-7 years of experience in social media and/or digital media space. BA/BS in a related field. Lives and breathes this medium.
• Proven experience developing social media strategies.
• Experience establishing and maintaining professional partnerships in the social media space.
• Experience negotiating with outside vendors, including negotiating contracts, prices, resolving service issues and reconciling differences.
• Understands, and has a passion for what customers are reading, watching and listening to.
• Out of the box thinking.